1. Burts Bees chapstick, my all-time favorite and I have about 4 of these that I keep in different bags. 2. La Mer creme is an indulgence but it's much too rich for my face. My hands get ridiculously dry during the winter so I keep this decent sized sample to keep them moisturized. 3. This Bobbi Brown concealer is the perfect size to keep in your purse and there's a tiny mirror as well 4. Proenza Schouler card case 5. Gum 6. My trusty Ray-Bans. 7. Pinch Provisions Emergency Kit just might be the greatest thing ever for women. I hate carrying a lot of crap in my bags but this thing packs just about everything you might need in a "pinch". A tampon, sewing kit, bandages, floss, nail file, hair elastics, deodorant and a bunch of other useful things all packed into this tiny unobtrusive case. 8. Keys 9. iPhone, duh.